Hotel Marketing with Macro and Micro-Influencers
by usuario4 usuario4 - 10 January, 2018
Los Macro y Micro Influenciadores como herramienta de marketing hotelero
Needs and perceptions are two very related phenomena when approaching a natural response of the customer within the travel process.
There are stimuli that help either to meet those needs in the form of content or to shape those perceptions. Macro and micro-influencers become tools for booking that result in direct communication with the traveler. Synchronizing influencer strategies with the product is a hotel marketing action closely associated with generating backlinks and qualified traffic for our site. It’s not easy to generate visibility in our market, and influencers are an appealing segmented focus when analyzing and integrating them into our hotel marketing strategies.